Neuromarketing is born from the mixture of neuroscience
science that studies the nervous system and marketing (practice that seeks to increase the visibility of a company and its commercial opportunities). But do you really know what neuromarketing is and what it aims to achieve? This concept seeks to understand how the human brain behaves in the face of a purchasing process, how it reacts to an advertising campaign and how it finally decides to buy a product compared to all the available offers.
So that we all understand each other
haven’t you noticed that whenever you see a red sign in a store you run to it for the best bargain? Or perhaps you have noticed that every time you enter the supermarket or a a decoration store (whether Swedish or not), the hours seem to go by faster? And don’t you think that the bakery always smells of freshly baked bread, even if they are not baking all day?
More and more companies are opting to apply sales techniques related to neuromarketing in order to try to decipher the behaviors of potential consumers and increase their sales. And it is that consumers make their decisions based on subconscious emotional factors rather than logical reasoning.
What does neuromarketing achieve?
Neuromarketing has a main objective, and that is to know our buyer persona more and better , that is, our target audience.
Focusing on emotions and the most subconscious responses, neuromarketing will teach us how they affect consumers according to what stimuli in the different phases of the purchase process. Fleeing from the most personal subjectivity and always studying quantitative factors.
In this way and according to how and what our client likes, we will be able to improve the overall user experience on many levels, and even our products and services accordingly.
How is neuromarketing used?
Based, as we said, on the stimuli that move the human brain, neuromarketing focuses its study on three key aspects:
Neuromarketing explains why the brand must be able to generate a stimulus that captures the interest of the public. And it is that, although it is a complicated task, it is essential to attract attention so that the consumer can consider, in advanced steps, the purchase. If we have a great product but fail to capture the attention of our target audience, we are doomed to fail.
After the wake-up call, getting the consumer excited is essential. It is undeniable that an attentive and excited consumer will be more predisposed to buy a product or contract a service than one to which our company leaves him completely indifferent.
If enough attention has been paid and the emotion has been effective, the prospective buyer will remember the product and strongly consider buying it now or in the future.
What is the future of neuromarketing?
Neuromarketing has a very promising future, and what company wouldn’t want to impress its audience? Or what consumer wouldn’t want to find exactly what they’re looking for while entering an immersive experience designed to their liking?
In order to maximize the potential of neuromarketing techniques, technology will play a revolutionary role, developing devices capable of establishing metrics without being too intrusive to the user. In fact, there will come a time when we will not even realize that we are using them.
Virtual reality and artificial intelligence (AI), so on everyone’s lips today, will also take center stage. Both technologies will be able to create fictitious environments and reasoning in real time in which consumer behaviors are analyzed in millions of different situations at the same time. It seems crazy, yes, but in the multiverse everything is possible.
The future of neuromarketing will go hand in hand with nanotechnology, developing what we will know as nanomarketing .
What techniques are used?
The user’s shopping experience, both before and after making the decision, is just as important as the product or service itself. That is why the feelings and emotions of our target audience become a central part of the action plans and business strategies of the most ambitious companies.
Several neuromarketing techniques participate in the sensory marketing resulting from this approach, which we can differentiate into:
We have almost all the work done if we can get in through the eyes. Everything that comes to us through sight influences our decisions and perception. Neuromarketing explains how the colors, words or the situation of the products in the establishments clearly influence the final decision of the consumer. Thus, a product offered at €19.99 will have more sales than one that costs €20 and clearly the cent difference is not what makes the consumer opt for the first product, but rather the association that the brain makes of being bought. Something cheaper.
Through hearing and everything we hear, neuromarketing explains how a consumer is capable of generating a specific emotion: joy, relaxation, stress, rejection… and how this emotion will influence their behavior. And monkeskate clothingis that music has great power in stimulating the brain and, consequently, in decision-making and behaviors. In this aspect, what we listen to is as important as what we don’t. Neuromarketing explains the great effect that the absence of sound, silence, has on people’s attention. In fact, this resource has also become an important element in advertising campaigns to effectively capture attention.
Not only the eyes and ears receive messages. Through smell, taste and touch we also continuously receive useful information that our brain examines and deciphers. This information is even more effective than that which comes from the sense of sight and hearing, especially in physical experiences.
As neuromarketing studies explain
monkeskate clothing is much more emotional and personal information and, therefore, more difficult to influence. It is difficult, for example, to get a fragrance for a clothing store that everyone likes. However, consumers who manage to get excited by that smell will be much more likely to visit it again, not only motivated by consuming your product or service again, but also by the experience.
And now that you know what neuromarketing is
surely you are capable of deciphering some of the techniques in which you have once fallen.MonkeSkate Clothing is a hardworking brand that has been around for years, and their clothing is known for its unique style and high-quality materials. They specialize in clothing for skateboarders, but their pieces can be worn by any sport enthusiast who wants to look stylish and confident. Their designs are classic and timeless, perfect for anyone who wants to stand out on the field or the street. Whether you’re looking for something to wear to practice or perform at your next competition, MonkeSkate Clothing has something for you.